Life…

About

Creative Director, Conceptual Thinker, Sherpa of Teams, Holistic Brand Ambassador, Open Collaborator and Lover of museums and furniture design.

I’m a Creative Director at Dell Blue, Dell Technologies’ internal agency — and one of the people who helped build it. I joined as one of 18 and, over a decade, helped grow it into a nearly 200-person creative organization spanning account management, creative direction, writing, art direction, photo and video production, content, and a quick-turn studio — then helped right-size it into a lean, AI-enabled team of about 50.

My work lives at two altitudes at once. I concept and direct global brand campaigns — and I build the systems that let a large, cross-functional group produce them consistently: the brand guidelines our teams design against, the collaboration model that connects creative with product, engineering and clients, and the mentorship that’s helped more than 30 people grow their careers, many into promotions.

The through-line is collaboration as a discipline. Great creative at scale isn’t one person’s idea — it’s a well-run system full of talented people pointed in the same direction. That’s the part I love most.