Creative Director
Dell Technologies and Alienware // Austin, TX
2014 – PRESENT
As a founding member of Dell Blue, the internal ad agency for Dell Technologies, it’s been a wild and fulfilling adventure. I’ve helped shape what was a budding agency into an award winning creative group. I get to bring the Alienware and Dell Tech brands to the world with humanity, imagination and by leading an amazingly talented group of creative people.
Brand campaigns and product launches for Dell Technologies and Alienware.
Freelance Senior Art Director
Dell Technologies and Aliewnare // Austin, TX
2011 – 2014
I lead projects in strategic and conceptual direction. Each project is different, but the common denominator is always to start with a full education from the creators - whether it is the Industrial Designers or the Engineers and collaborate with Writers, Clients, Stylists, Directors, Photographers, Junior Designers, Editors, Retouchers and Producers to lead and create a concept that is true to the product while relevant and compelling to the customer.
One of my major accomplishments has been launching a global campaign for Alienware laptops. I art directed all broadcast video assets and contributed to the web, print and event assets.
I also lead concepting and creation of Dell online video assets and photography.
Art Direction, Design, Video, Print, Digital, Launch Events
Freelance Interactive Art Director
JC Penny // Dallas, TX
2010 – 2011
As an Interactive Designer, my role was to design web pages and email blasts.
Web page and Email Design
Senior Art Director
Gotham Inc. // New York, NY
Maybelline NY, New Business
2005 -2009
My years at Gotham were really where I cut my teeth on becoming an Art Director. I began as a Junior Designer and worked my way to Senior Art Director. Through many projects, I became a campaign lead, proficient at storyboarding my video ideas, designing print ads, guiding retouchers and honing my presentation skills during weekly meetings with the Maybelline CMO. I created world wide advertising campaigns that made the products easily understood while maintaining the edgy and stylish appeal that the Maybeline brand is world famous for.
Tv, Print, Web
Junior Designer
McCann-Erickson // New York, NY
L’Oreal
2005
As a Junior Designer, I assisted Art Directors with layout design, photo editing, research and created presentation templates and boards.
Creative Assistant
Cynthia Rose, Fashion Designer // New York, NY
2003 - 2004
As a creative assistant I designed beading patterns for scarves, organized material samples and assembled press kits.
Design Intern
MTV Off Air Graphics // New York, NY
2003
As a Design Intern I designed logos and graphics for promotional items, image researched, and pre-production mechanical design.
The School of Visual Arts
New York, NY
Bachelor of Fine Arts in Graphic Design
Graduated May 17, 2004