Creative Director
Dell Technologies and Alienware // Austin, TX
2014 – PRESENT
As a founding member of Dell Blue, Dell Technologies’ internal agency, I joined a team of 18 and helped grow it into a nearly 200-person creative organization — then helped right-size it into a lean, AI-enabled team of about 50. Along the way I’ve done two jobs at once: bringing the Alienware and Dell Technologies brands to the world with humanity and imagination, and building how the agency works — the brand systems our teams design against and the culture that’s helped more than 30 people grow their careers, many into promotions.
Brand campaigns and product launches for Dell Technologies and Alienware.
Freelance Senior Art Director
Dell Technologies and Alienware // Austin, TX
2011 – 2014
I lead projects in strategic and conceptual direction. Each project is different, but the common denominator is always to start with a full education from the creators - whether it is the Industrial Designers or the Engineers and collaborate with Writers, Clients, Stylists, Directors, Photographers, Junior Designers, Editors, Retouchers and Producers to lead and create a concept that is true to the product while relevant and compelling to the customer.
One of my major accomplishments has been launching a global campaign for Alienware laptops. I art directed all broadcast video assets and contributed to the web, print and event assets.
I also lead concepting and creation of Dell online video assets and photography.
Art Direction, Design, Video, Print, Digital, Launch Events
Freelance Interactive Art Director
JC Penney // Dallas, TX
2010 – 2011
As an Interactive Designer, my role was to design web pages and email blasts.
Web page and Email Design
Senior Art Director
Gotham Inc. // New York, NY
Maybelline NY, New Business
2005 -2009
My years at Gotham were really where I cut my teeth on becoming an Art Director. I began as a Junior Designer and worked my way to Senior Art Director. Through many projects, I became a campaign lead, proficient at storyboarding my video ideas, designing print ads, guiding retouchers and honing my presentation skills during weekly meetings with the Maybelline CMO. I created world wide advertising campaigns that made the products easily understood while maintaining the edgy and stylish appeal that the Maybelline brand is world famous for.
Tv, Print, Web
Junior Designer
McCann-Erickson // New York, NY
L’Oreal
2005
As a Junior Designer, I assisted Art Directors with layout design, photo editing, research and created presentation templates and boards.
Creative Assistant
Cynthia Rose, Fashion Designer // New York, NY
2003 - 2004
As a creative assistant I designed beading patterns for scarves, organized material samples and assembled press kits.
Design Intern
MTV Off Air Graphics // New York, NY
2003
As a Design Intern I designed logos and graphics for promotional items, image researched, and pre-production mechanical design.
The School of Visual Arts
New York, NY
Bachelor of Fine Arts in Graphic Design
Graduated May 17, 2004