vision

Dell XPS Sub-brand Redesign

Our most premium machines deserved a proper reintroduction. Partnering with our ECD and a core creative team, I led the design of a full sub-brand system — a common visual language spanning logo, type, color, photography, motion, CGI and social — so XPS reads as one premium brand in every market worldwide.

Guidelines

Video

Social

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CGI Content

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Seth Perisho, ECD
Paige Gregory, CD
Carlos Cortes, ACD
Shelby Picket, Sr. AD
Christin Klayman, Sr. CW
Megan Murray, EP