At Alienware, our edge comes from being rebels — but rebellion without consistency reads as chaos. I led a team of art directors and copywriters to build the Alienware brand system: the voice, visual language and rules that let any creator make on-brand work without me in the room — one rebel brand, spoken consistently by many hands.

Guidelines

Product Photo Shoot

Lisa Bennet, VP
Seth Perisho, ECD
Paige Gregory, CD
Lily Kowalski, ACD
Bailey Meyers, AM
Sydney Stewart, Sr. AD
Joseph Welbes, Sr. CW
Zach Stevens, ACD CW